Articles & Papers

Google Adwords announces major change to trademark policy in sponsored search
05 August 2010
Wednesday 4 th August, Google has announced an important change to its policy on trademark usage in paid search advertising in the UK, Ireland and Canada. The change already applies to Google US search.

Links and how they benefit a website
22 March 2010
It is well known within search engine optimisation circles that links benefit a website, but what types of links are there and how do links benefit a website?

News

Travolution Awards 2010 nomination for "Best Use of Search Engine Optimisation"
05 August 2010
Occupancy Marketing has received a nomination for "Best Use of Search Engine Optimisation" at the 2010 Travolution Awards.

Flash & Your Website - What You Need To Know!
16 February 2010
Looking back a few years before the advent of the iPhone many hotel websites thought that Flash was a fairly safe choice for using to create attractive looking key content - and to the most part they were right. Issues with Flash (where search engines were unable to access content) weren't such a huge deal as Flash tended to be used for visuals rather than text content, Flash accessibility was advancing, Google Analytics and other stats packages started supporting Flash and most computers had an up to date version of Flash in their browsers. Everything seemed rosy and many developers and SEO companies were beginning to relax their fears about Flash.

Athenaeum - London

The Athenaeum is one of London's best known luxury hotels and a member of small Luxury Hotels of the World. Occupancy Marketing is currently working with the hotel on the specification and on-going marketing of a new Web site.
Runnymede - London

On the banks of the River Thames, close to the historic town of Windsor, The Runnymede has 180 guest rooms including 3 riverside apartments. Occupancy Marketing is currently working with the hotel on the specification and on-going marketing of a new Web site.

Holiday Inn Kensington Forum - London

As part of our work with the Intercontinental Hotel Group (IHG), Occupancy Marketing work to develop the internet marketing strategy of the Holiday Inn hotel in Kensington, London. Occupancy Marketing work to increase the number of visits & room bookings made through the hotel's independent website.
Dunstane House Hotel, Edinburgh

This four star property is located adjacent to Murrayfield Stadium. A client of Occupancy Marketing since 2003.
Parliament House Hotel Edinburgh

A traditional Edinburgh city centre hotel, located next to Princess Street in Edinburgh. The Parliament House has been a client since 2004