Articles & Papers

Google Adwords announces major change to trademark policy in sponsored search
05 August 2010
Wednesday 4 th August, Google has announced an important change to its policy on trademark usage in paid search advertising in the UK, Ireland and Canada. The change already applies to Google US search.

Links and how they benefit a website
22 March 2010
It is well known within search engine optimisation circles that links benefit a website, but what types of links are there and how do links benefit a website?

Wonderland Models - Scalextric, Meccano & Model Specialists

Wonderland Models sell a variety of models - including Scalextric sets, Hornby Trains, radio controlled products, etc. - online.  Occupancy Marketing has worked on building the online presence of the site for a number of years, and the website continues to show great year-on-year increases in traffic & sales.
Edinburgh Business School

Occupancy Marketing is working on an optimisation programme to drive more enquiries and conversions for this prestigious business school, which is one of the global leaders in online distance learning MBA's.
The Bike Chain

The Bike Chain launched a new ecommerce website in 2009, selling mountain bikes, road bikes & cycling equipment. Occupancy Marketing have been engaged to specifiy the features of the new site and advise on how content can be optimised to drive new visits and sales through the website.
Bank of Scotland Corporate

Occupancy Marketing have consulted with Bank Of Scotland Corporate on the build of various microsites projects. Working in conjnunction with the site developers, Occupancy Marketing's recommendations have been made to ensure the sites can be easily indexed by search engines in order to build presence online.