Articles & Papers

Google Adwords announces major change to trademark policy in sponsored search
05 August 2010
Wednesday 4 th August, Google has announced an important change to its policy on trademark usage in paid search advertising in the UK, Ireland and Canada. The change already applies to Google US search.

Links and how they benefit a website
22 March 2010
It is well known within search engine optimisation circles that links benefit a website, but what types of links are there and how do links benefit a website?

News

Travolution Awards 2010 nomination for "Best Use of Search Engine Optimisation"
05 August 2010
Occupancy Marketing has received a nomination for "Best Use of Search Engine Optimisation" at the 2010 Travolution Awards.

Flash & Your Website - What You Need To Know!
16 February 2010
Looking back a few years before the advent of the iPhone many hotel websites thought that Flash was a fairly safe choice for using to create attractive looking key content - and to the most part they were right. Issues with Flash (where search engines were unable to access content) weren't such a huge deal as Flash tended to be used for visuals rather than text content, Flash accessibility was advancing, Google Analytics and other stats packages started supporting Flash and most computers had an up to date version of Flash in their browsers. Everything seemed rosy and many developers and SEO companies were beginning to relax their fears about Flash.

Maximillion Event Management

Recognised as one of the top team building and event management companies in the UK, having delivered over 2,000 events in Scotland, London and Overseas since 1989. Occupany Marketing and Maximillion were short listed for the 2005 Thistle Awards based on the results achieved since 2004.
Field & Lawn Marquees

One of the top Marquee Hire Firms in the UK. Occupancy Marketing has been working with the Field & Lawn since 2004.
Edinburgh Convention Bureau

The Edinburgh Convention Bureau run 2 websites - www.meetingedinburgh.com, which allows users to search meeting facilities & service providers in the city; and www.conventionedinburgh.com, which details the Bureau's conference bid management service offered to organisations planning large-scale events.

Occupancy Marketing were in engaged in 2009 to optimise both websites with a view to increasing awareness & enquiries via the Bureau's website and online presence.
Dundas Castle

Uniquely situated on its own estate, just outside Edinburgh. The castle is available for hire on an exclusive use basis and specialises in team building events and weddings.

Unique Venues of Edinburgh

Unique Venues of Edinburgh is made up of 23 members. The consortium aims to compliment the marketing activities currently undertaken by Visit Scotland and the Edinburgh Convention Bureau.