Articles & Papers

Google Adwords announces major change to trademark policy in sponsored search
05 August 2010
Wednesday 4 th August, Google has announced an important change to its policy on trademark usage in paid search advertising in the UK, Ireland and Canada. The change already applies to Google US search.

Links and how they benefit a website
22 March 2010
It is well known within search engine optimisation circles that links benefit a website, but what types of links are there and how do links benefit a website?

News

Travolution Awards 2010 nomination for "Best Use of Search Engine Optimisation"
05 August 2010
Occupancy Marketing has received a nomination for "Best Use of Search Engine Optimisation" at the 2010 Travolution Awards.

Flash & Your Website - What You Need To Know!
16 February 2010
Looking back a few years before the advent of the iPhone many hotel websites thought that Flash was a fairly safe choice for using to create attractive looking key content - and to the most part they were right. Issues with Flash (where search engines were unable to access content) weren't such a huge deal as Flash tended to be used for visuals rather than text content, Flash accessibility was advancing, Google Analytics and other stats packages started supporting Flash and most computers had an up to date version of Flash in their browsers. Everything seemed rosy and many developers and SEO companies were beginning to relax their fears about Flash.

Ballathie Country House Hotel

Situated on its own Perthshire Estate, this 4 Red Star hotel is a firm favourite with sportsmen and leisure travellers. A client since 2002, we also manage the optimisation of the Sportsman's Fishing Lodges.
Lucknam Park - Luxury hotel near Bath

Lucknam Park, located in the Wiltshire countryside near Bath, is a luxury hotel incorporating a Michelin star restaurant, award-winning spa & reknowned Equestrian Centre. Occupancy Marketing were engaged in 2009 to optimise the hotel's website and advise on a redesign and ongoing marketing strategy.
Dryburgh Abbey

A country house hotel situated in the Scottish Borders (Melrose). Occupancy Marketing is currently working with business partners to specify a new Web site.
Maitlandfield Country House Hotel

Occupancy Marketing specified and project managed a new Web site in 2004 for this country house hotel in East Lothian. Since then we have been providing optimisation services.

The Four Seasons Hotel

Located on the banks of Loch Earn and famous for hosting the Beetles! Occupancy Marketing has worked with the client since 2004, launching an updated Web site in 2005.

Rufflets Country House Hotel

A 5 star luxury country house hotel in St Andrews. Rufflets has been a client since 2002. Their new Web site was launched in the summer of 2005 to our specification.