Articles & Papers

Google Adwords announces major change to trademark policy in sponsored search
05 August 2010
Wednesday 4 th August, Google has announced an important change to its policy on trademark usage in paid search advertising in the UK, Ireland and Canada. The change already applies to Google US search.

Links and how they benefit a website
22 March 2010
It is well known within search engine optimisation circles that links benefit a website, but what types of links are there and how do links benefit a website?

Gleneagles - Scotland

One of the finest luxury hotels in the world, Occupancy Marketing was involved with the launch of the new look Web site in January 2005 and provide ongoing Internet Marketing and advice to the hotel.

The Grove - Hertfordshire

Located in Hertfordshire, the 5 Red Star Grove Hotel & Resort is a member of Leading Hotels of the World and home to the 2006 Wold Golf Championship. Occupancy Marketing started working with the resort in March 2006, taking responsibility for the Internet Marketing.

Chewton Glen - The New Forest

Joined our portfolio in January 2008.  Our first assignment was to develop a specification for a new content managed Web site and since then we have been providing ongoing support and SEO programmes for the 5 star hotel & spa.

Goodwood Estates - West Sussex

Goodwood house in West Sussex is the seat of the Dukes of Richmond, and the house is steeped in history. In more recent years, the estate has also become home to the famous "Festival of Speed" motor racing event and "Glorious Goodwood" flatracing festival held at the estates horse racing circuit. The estate also hosts its own hotel, health club, golf course & airstrip.
Grand Cayman Beach Suites - The Carribean

Formerly the Hyatt Regency Grand Cayman, this is one of the finest resorts in the Carribean. Since 2009, Occupancy Marketing have worked with Grand Cayman Beach Suites to increase their website's online presence and show a return on investment in their official website.