Articles & Papers

Google Adwords announces major change to trademark policy in sponsored search
05 August 2010
Wednesday 4 th August, Google has announced an important change to its policy on trademark usage in paid search advertising in the UK, Ireland and Canada. The change already applies to Google US search.

Links and how they benefit a website
22 March 2010
It is well known within search engine optimisation circles that links benefit a website, but what types of links are there and how do links benefit a website?

News

Travolution Awards 2010 nomination for "Best Use of Search Engine Optimisation"
05 August 2010
Occupancy Marketing has received a nomination for "Best Use of Search Engine Optimisation" at the 2010 Travolution Awards.

Flash & Your Website - What You Need To Know!
16 February 2010
Looking back a few years before the advent of the iPhone many hotel websites thought that Flash was a fairly safe choice for using to create attractive looking key content - and to the most part they were right. Issues with Flash (where search engines were unable to access content) weren't such a huge deal as Flash tended to be used for visuals rather than text content, Flash accessibility was advancing, Google Analytics and other stats packages started supporting Flash and most computers had an up to date version of Flash in their browsers. Everything seemed rosy and many developers and SEO companies were beginning to relax their fears about Flash.

Official Gateway to Scotland

Consultancy and Internet Marketing for the Scottish Executive involved choosing the domain name and developing an Internet Marketing strategy for the official gateway Web site for Scotland.
Edinburgh Inspiring Capital

Occupancy Marketing was awarded the contract to develop the Internet Marketing strategy for Edinburgh Inspiring Capital, a project run by the Edinburgh Brand Team to promote Edinburgh as a place to live, work, study and invest.

The project is a significant one and involves us working with Whitespace, one of Scotland's leading digital agencies to encourage user engagement with the site.

Festivals Edinburgh

A very exciting project Occupancy Marketing is currently involved with to promote all Edinburgh Festivals under one domain.  This involves' working with 13 different festival organisation to co-ordinate an Internet Marketing strategy and ticketing system.
Scotland's Hotels of Distinction

A collection of privately owned and managed hotels in Scotland. Occupancy Marketing has been working with one of Scotland's best known consortia's since 2003.

Visitor traffic has increased by 400% since our engagement.
Park,  Stay & Go (Intercontinental Hotel Group)

Working with the Intercontinental Hotel Group, Occupancy Marketing specified the build of a microsite promoting parking offers available at Holiday Inn, Crowne Plaza & Holiday Inn Express hotels across the UK. Ongoing marketing is also being carried out to establish this new website's online presence.
Easy Breaks

Easy Breaks offers thousands of great value short breaks and hotel special offers in England and Scotland at over 120 hotels throughout the country. Occupancy Marketing have been involved for a number of years in the optimisation of the website, and in 2009 worked in conjunction with the site's developers to redesign the website and add new functionality and further expand the site's online presence.