Scottish Executive : Portal for Scotland

Working with WhiteSpace, the Edinburgh based Digital Marketing Agency, Occupancy Marketing was asked to assist the Scottish Executive develop an online marketing strategy for Scotland.org, the Official Online Gateway to Scotland.

Our early work was at the strategic level, choosing the domain name, advising on the coding, content and structure of the site.  Post launch we have been actively marketing the new site which now attracts over 70,000 visitors per month, mainly from search engines.