Seasonal Search Domination
19 Feb 2008
Occupancy Marketing dominates seasonal search results for Christmas, New Year, Valentines and Easter.
At Occupancy Marketing we actively encourage clients to develop content for relevant seasonal searches. Seasonal searches for Christmas, New Year, Valentines, Easter and Bank Holidays generate hundreds of thousands of searches every year.
Due to the demand, these searches are very competitive, but gaining a good search result can make the difference between a reasonable Easter and an outstanding one for many hotels. At Occupancy Marketing, we closely monitor our positioning in these searches so we can take appropriate action ahead of time. The charts below highlight our coverage in the major search engines for these searches.
The first chart looks at the search "New Year Breaks Scotland" in MSN, where Occupancy Marketing clients held 15 of the top 20 phrases in December 2007 - not bad.
| Position |
Website |
| 1 |
http://www.newyearbreaksscotland.co.uk |
| 2 |
http://www.newyearbreaksscotland.co.uk/sitemap.htm |
| 3 |
http://www.channings.co.uk/shortbreaks/hogmanay.html |
| 4 |
http://www.crieffhydro.com/index.asp?tm=53 |
| 5 |
http://www.crieffhydro.com/index.asp?pg=133 |
| 6 |
http://www.dunalastair.co.uk/offers/new-year-breaks.htm |
| 7 |
http://www.dunalastair.co.uk/offers/christmas-and-new-year-breaks.htm |
| 8 |
http://www.roxburghe.net/festive/new_year_house_parties.html |
| 9 |
http://www.ballathiehousehotel.com/festive/New_Year.html |
| 10 |
http://www.ballathiehousehotel.com/festive |
| 11 |
http://www.hotels-of-distinction.com/shortbreaks/hogmanay-breaks |
| 12 |
http://www.hotels-of-distinction.com/shortbreaks/winter-breaks |
| 13 |
http://www.parliamenthouse-hotel.co.uk/new_year_breaks.htm |
| 14 |
http://www.cityinn.com/glasgow/christmas/newyearseve.htm |
| 15 |
http://www.dryburgh.co.uk/festive/new_year_breaks.html |
| 16 |
http://www.crerarhotels.com/short_breaks/new-year.html |
| 17 |
http://www.knockomie.co.uk/New-Year-Breaks-g.asp |
| 18 |
http://www.thefourseasonshotel.co.uk/new-year-breaks.html |
| 19 |
http://www.thefourseasonshotel.co.uk/short-breaks-scotland.html |
| 20 |
http://www.scotland-hotels.com/offers/special_events/newyear.php |
The next chart highlights our exposure for the popular "valentines break" keyword in Yahoo this time. For this search phrase we held 6 of the top 10 search results the week prior to Valentines.
| Position |
Website |
| 1 |
http://www.thebonham.com/citybreaks/valentines_escape.html |
| 2 |
http://www.valentines-weekend.co.uk |
| 3 |
http://www.rufflets.co.uk/short_breaks/valentines_breaks.html |
| 4 |
http://www.hotels-of-distinction.com/shortbreaks/valentines-breaks |
| 5 |
http://www.knockomie.co.uk/Valentines-Breaks-g.asp |
| 6 |
http://www.andalucianshortbreaks.com/Valentines_Short_Breaks.html |
| 7 |
http://www.theedinburghresidence.com/special_offers/valentines.html |
| 8 |
http://www.applebymanor.co.uk/Lake_district_valentines_breaks.htm |
| 9 |
http://www.parliamenthouse-hotel.co.uk/valentines_breaks.htm |
| 10 |
http://www.english-inns.co.uk/Valentines.htm |
With Easter fast approaching our clients are in for an Easter treat this year. The first chart looks at search results for "Easter Breaks Scotland" in Yahoo, a search term we currently hold 13 of the top 15 results!
| Position |
Website |
| 1 |
http://www.rufflets.co.uk/short_breaks/easter_breaks_scotland.html |
| 2 |
http://www.theedinburghresidence.com/special_offers/easter.html |
| 3 |
http://www.channings.co.uk/shortbreaks/easter.html |
| 4 |
http://www.thebonham.com/citybreaks/easter_break.html |
| 5 |
http://www.knockomie.co.uk/Easter-Breaks-g.asp |
| 6 |
http://www.thehoward.com/offers/easter_break.html |
| 7 |
http://www.springbreaks.co.uk |
| 8 |
http://www.thefourseasonshotel.co.uk/easter-breaks.html |
| 9 |
http://www.roxburghe.net/short_breaks/Easter_Break.html |
| 10 |
http://www.townhousecompany.com/edinburgh_hotel_offers/easter_breaks.html |
| 11 |
http://www.parliamenthouse-hotel.co.uk/easter_breaks.htm |
| 12 |
http://en.wikipedia.org/wiki/Easter |
| 13 |
http://www.maitlandfieldhouse.co.uk/short_breaks/easter.html |
| 14 |
http://www.ballathiehousehotel.com/short-breaks/Easter.html |
| 15 |
http://www.hotels-of-distinction.com/shortbreaks/easter-breaks |
In the more popular Google search engine, the signs are also encouraging with 14 of the top 20 results for "Easter weekend break Scotland".
| Position |
Website |
| 1 |
http://www.dunalastair.co.uk/offers/seasonal.htm |
| 2 |
http://www.dunalastair.co.uk |
| 3 |
http://www.lochkinord.com/reception/offers.asp?site=lochkinord |
| 4 |
http://www.lochkinord.com |
| 5 |
http://www.hotels-of-distinction.com/shortbreaks/easter-breaks |
| 6 |
http://www.hotels-of-distinction.com/shortbreaks.php |
| 7 |
http://www.ballathiehousehotel.com/short-breaks |
| 8 |
http://www.ballathiehousehotel.com/short-breaks/Special_Offers.html |
| 9 |
http://www.knockomie.co.uk/Easter-Breaks-g.asp |
| 10 |
http://www.knockomie.co.uk/Seasonal-Breaks-g.asp |
| 11 |
http://www.thebonham.com/citybreaks/easter_break.html |
| 12 |
http://www.thebonham.com/citybreaks/shopping_package.html |
| 13 |
http://www.rowantreehotel.com/special-offers/seasonal-breaks.htm |
| 14 |
http://www.rufflets.co.uk/short_breaks |
| 15 |
http://www.rufflets.co.uk/short_breaks/valentines_breaks.html |
| 16 |
http://www.dunstane-hotel-edinburgh.co.uk/short-breaks/seasonal-breaks/easter-breaks.html |
| 17 |
http://www.crieffhydro.com/index.asp?pg=62 |
| 18 |
http://www.crieffhydro.com/index.asp?tm=52 |
| 19 |
http://www.townhousecompany.com/edinburgh_hotel_offers/easter_breaks.html |
| 20 |
http://www.edinburghcityhotel.com/offers-and-packages/seasonal.htm |
To learn more call 0131 718 4510 and ask to speak to Mark or Matt.
