Internet Marketing & SEO blog

The Musings of Occupancy Marketing

Welcome to the Occupancy Marketing blog, where we'll keep you up to date with the latest changes taking place in the world of internet marketing, and the impact these changes will have on the hotel and travel industry.

You can also follow us on Twitter at @occupancy

News

Augmented Reality and Online Marketing

Blippar is growing in popularity and is becoming a good alternative to QR codes as a method for joining print and online marketing, with Tesco and Waitrose already using this within their print advertisements.

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Tuesday 08 November 2011

Articles

Make TripAdvisor Work for You

Practical advice for the travel and hotel industry on making TripAdvisor work you. More

Tuesday 27 September 2011

News

Occupancy Marketing Awarded Oetker Collection Contract

Occupancy Marketing is delighted to announce they have been awarded a contract to manage the online marketing for the Oetker Collection. More

Wednesday 10 August 2011

News

Google Trials PPC Re-Marketing

It appears that Google has begun to trial a type of re-marketing where it uses previously searched for locations to display adverts for subsequent generic searches. More

Thursday 07 July 2011

Articles

The Problem with Web Analytics...

Web analytics is an important tool for your online business, but are you getting the information you need?
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Monday 04 July 2011

News

Paid vs.Organic Search Engine Marketing

Paid search or Organic Search Engine Marketing, which approach is best? More

Wednesday 22 June 2011

News

The Europeans are coming

There exists real opportunities for sales growth for British hoteliers in the Euro markets.


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Friday 03 June 2011

Articles, SEO

Links and how they benefit a website

It is well known within search engine optimisation circles that links benefit a website, but what types of links are there and how do links benefit a website? More

Thursday 03 March 2011

Articles, SEO, Google

Google Instant Launched - what does this mean for SEO & PPC?

Google has recently announced the launch of a new innovation called Google Instant. This latest development is designed to speed up the process of searching online, and has some implications for SEO. More

Thursday 09 September 2010

Articles, PPC, Google, Hotel Internet Marketing

Google Adwords announces major change to trademark policy in sponsored search

On Wednesday 4th August, Google announced an important change to its policy on trademark usage in paid search advertising in the UK, Ireland and Canada. The change already applies to Google US search. More

Thursday 05 August 2010

News

Travolution Awards 2010 nomination for "Best Use of Search Engine Optimisation"

Occupancy Marketing has received a nomination for "Best Use of Search Engine Optimisation" at the 2010 Travolution Awards. More

Thursday 05 August 2010

Articles, SEO

Flash & Your Website - What You Need To Know!

Looking back a few years before the advent of the iPhone many hotel websites thought that Flash was a fairly safe choice for using to create attractive looking key content - and to the most part they were right. Issues with Flash (where search engines were unable to access content) weren't such a huge deal as Flash tended to be used for visuals rather than text content, Flash accessibility was advancing, Google Analytics and other stats packages started supporting Flash and most computers had an up to date version of Flash in their browsers. Everything seemed rosy and many developers and SEO companies were beginning to relax their fears about Flash.

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Tuesday 16 February 2010

News, Hotel Internet Marketing

Interactive Hotel Marketing from a Single Source in Europe

h2c consulting and Occupancy Marketing Enter Strategic Partnership Focusing on Hotel Web Site Strategies and Performance Optimization.
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Thursday 28 January 2010

PPC, News, Google

Occupancy Marketing is AdWords Qualified

Occupancy Marketing is pleased to announce that the company is now an official Google Adwords Qualified Company.
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Thursday 28 May 2009

News

Lucknam Park account win

Lucknam Park, a five star hotel near Bath, has appointed Occupancy Marketing to provide internet marketing consultancy and SEO services with a view to increasing their website's visibility and online bookings.
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Thursday 07 May 2009

Articles, SEO, International SEO, Hotel Internet Marketing

The Europeans are coming in 2009...

Amongst all the doom and gloom in the UK hospitality sector with the deepening of the UK recession, there exists real opportunities for sales growth for British hoteliers in the Euro markets.

More

Tuesday 10 March 2009

News

Goodwood Account Win

Goodwood Estates Ltd. has appointed internet marketing company, Occupancy Marketing, with a view to increase their online visibility.
More

Monday 02 February 2009

Articles, SEO, PPC, Hotel Internet Marketing

Online Marketing Tips for a Recession

Occupancy Marketing, the Edinburgh based Internet Marketing Services Company specialising in the hotel and leisure sector, provide the ‘top 10’ online marketing tips for surviving the recession. More

Monday 01 December 2008

News

Edinburgh Inspiring Capital

Occupancy Marketing is delighted to announce it has been awarded a significant contract to promote Edinburgh Inspiring Capital. More

Saturday 01 November 2008

News, Awards

Caterersearch.com 2008 web Awards

Occupancy Marketing has won the the inaugural Caterer & Hotelkeeper Award for best Digital Campaign. More

Wednesday 06 August 2008

News

Loch Fyne Account Win

Loch Fyne Oysters Ltd. has appointed internet marketing company, Occupancy Marketing, to develop their website, with a view to increase online visibility, attract new customers and generate greater sales from the online shop. More

Wednesday 30 July 2008

Articles, SEO, PPC, Hotel Internet Marketing

Increasing online bookings and conversions

How do you increase the online bookings of your hotel or tourism Web site? Occupancy Marketing looks at some practice ideas to increase online booking rates. More

Saturday 26 July 2008

News

Edinburgh Festivals Account Win

Occupancy Marketing has been awarded the contract to promote Edinburgh Festivals under one brand. More

Tuesday 01 July 2008

News, Awards

OM shortlisted at the Travolution Awards 2008

Occupancy Marketing has been short listed for the best SEO Agency by Travolution, the UK travel and tourism industry magazine. More

Saturday 29 March 2008

News, Articles, SEO, PPC

Occupancy Marketing Dominates Seasonal Search

Occupancy Marketing dominates seasonal search results for Christmas, New Year, Valentines and Easter. More

Tuesday 19 February 2008

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