Internet Marketing & SEO blog

The Musings of Occupancy Marketing

Welcome to the Occupancy Marketing blog, where we'll keep you up to date with the latest changes taking place in the world of internet marketing, and the impact these changes will have on the hotel and travel industry.

You can also follow us on Twitter at @occupancy

Articles

Make TripAdvisor Work for You

Practical advice for the travel and hotel industry on making TripAdvisor work you. More

Tuesday 27 September 2011

Articles

The Problem with Web Analytics...

Web analytics is an important tool for your online business, but are you getting the information you need?
More

Monday 04 July 2011

Articles, SEO

Links and how they benefit a website

It is well known within search engine optimisation circles that links benefit a website, but what types of links are there and how do links benefit a website? More

Thursday 03 March 2011

Articles, SEO, Google

Google Instant Launched - what does this mean for SEO & PPC?

Google has recently announced the launch of a new innovation called Google Instant. This latest development is designed to speed up the process of searching online, and has some implications for SEO. More

Thursday 09 September 2010

Articles, PPC, Google, Hotel Internet Marketing

Google Adwords announces major change to trademark policy in sponsored search

On Wednesday 4th August, Google announced an important change to its policy on trademark usage in paid search advertising in the UK, Ireland and Canada. The change already applies to Google US search. More

Thursday 05 August 2010

Articles, SEO

Flash & Your Website - What You Need To Know!

Looking back a few years before the advent of the iPhone many hotel websites thought that Flash was a fairly safe choice for using to create attractive looking key content - and to the most part they were right. Issues with Flash (where search engines were unable to access content) weren't such a huge deal as Flash tended to be used for visuals rather than text content, Flash accessibility was advancing, Google Analytics and other stats packages started supporting Flash and most computers had an up to date version of Flash in their browsers. Everything seemed rosy and many developers and SEO companies were beginning to relax their fears about Flash.

More

Tuesday 16 February 2010

Articles, SEO, International SEO, Hotel Internet Marketing

The Europeans are coming in 2009...

Amongst all the doom and gloom in the UK hospitality sector with the deepening of the UK recession, there exists real opportunities for sales growth for British hoteliers in the Euro markets.

More

Tuesday 10 March 2009

Articles, SEO, PPC, Hotel Internet Marketing

Online Marketing Tips for a Recession

Occupancy Marketing, the Edinburgh based Internet Marketing Services Company specialising in the hotel and leisure sector, provide the ‘top 10’ online marketing tips for surviving the recession. More

Monday 01 December 2008

Articles, SEO, PPC, Hotel Internet Marketing

Increasing online bookings and conversions

How do you increase the online bookings of your hotel or tourism Web site? Occupancy Marketing looks at some practice ideas to increase online booking rates. More

Saturday 26 July 2008

News, Articles, SEO, PPC

Occupancy Marketing Dominates Seasonal Search

Occupancy Marketing dominates seasonal search results for Christmas, New Year, Valentines and Easter. More

Tuesday 19 February 2008

Articles, Hotel Internet Marketing

The internet revolution and your hotel

How has the internet changed the way that hotels operate and what does this mean for hoteliers?
More

Wednesday 31 October 2007

Articles, Benchmarking, Analytics

Website Benchmarking

What yardsticks can hoteliers use to benchmark Website performance?
More

Wednesday 01 August 2007

Articles, PPC

Online Brand Protection

How can hoteliers protect their brand online?
More

Sunday 01 July 2007

Articles, SEO

Basic Steps to Online Visibility

What basic steps can a business take to ensure online visibility? Article originally published in Mothers At Work - June 2007. More

Tuesday 15 May 2007

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