The Athenaeum Hotel is a 5 star hotel in Mayfair, London. Occupancy Marketing started working with the Athenaeum in 2004. Services covered include search engine optimisation, paid search management and social media consultancy.
In 2009, we assisted the Athenaeum in the development of a new web site. Occupancy Marketing assisted the client in the entire process, including recommendations on suitable design agency vendors, appropriate content management systems for the back end, Analytics tracking consultancy and consultancy on the build of the web site. The new web site development allowed Occupancy Marketing to extend and enhance the optimisation of new search terms.
Year on year growth in online revenue and visitor numbers has consistently been strong since we initially engaged with the Athenaeum. More recently, the results for the new web site (launched in 2009) have been strong, visitor traffic increased year on year in 2009 by 71% and online revenue recorded a rise of 56%.