The UK's largest hotel, Holiday Inn London Kensington Forum launched an independent website separate to the main Holiday Inn website in 2007. The initial launch of the website, whilst allowing the hotel more control over what information they publicised, failed to deliver in terms of generating online sales.
In 2008, Occupancy Marketing came on board to develop a Search Engine Optimisation strategy for the website. By improving the site's position in search results the site is now a substantial source of bookings for the hotel, and the return has been 80 times that of the investment in Occupancy Marketing's service.