The official gateway to Scotland, www.scotland.org, is a website designed to share the history & traditions of Scotland whilst at the same time promoting the country as a destination to visit, study, work & live.
Set up by The Scottish Government in 2007, Occupancy Marketing was responsible for the online marketing approach for the website until 2010. In this time, traffic to the website grew significantly over time, and the website was responsible for driving traffic to several other government agency websites. As with any public sector project, this was a complex task involving multiple stakeholders; finding the right balance to ensure all stakeholders' needs are met has been central to our approach.