The Grove Hotel is a 5 star hotel resort in Hertfordshire, England. Occupancy Marketing has provided search engine optimisation, paid search management and social media consultancy services for the Grove Hotel since 2006.
In 2009, we assisted the Grove Hotel in the development of a new web site. Occupancy Marketing assisted the client in the entire process, including recommendations on suitable design agency vendors, appropriate content management systems for the back end, Analytics tracking consultancy and consultancy on the build of the web site. The new web site provided Occupancy Marketing with a major opportunity to develop a long tail strategy for optimising the web site. Optimisation focussed on all the key areas of the business, including the hotel, the spa facilities, golf course and the restaurants.
The performance of the new web site has been strong as a result of the improvements made to the optimisation and design. Growth in online revenue in 2010 on the previous year was 20% and visitor traffic increased by 21%.