SEO & Internet Marketing Case Studies

www.scotland.org is the official gateway to Scotland, operated by the International Networks & Diaspora department at The Scottish Government. The website, which was designed and developed by our partner Whitespace, is designed to promote Scotland internationally as a destination for tourism and business alike and directs visitors on to relevant partner websites. More

Occupancy Marketing began working with this luxury London hotel in the summer of 2008. Our remit was to market the hotel online whilst at the same time, work with a website developer to develop the specification for a new website which launched in July of 2009. More

The Town House Collection is a privately owned Scottish Hotel Collection, operating four luxury hotels in Edinburgh (The Bonham, Howard, Edinburgh Residence & Channings) as well as Blythswood Square, a new 5 Star Hotel in Glasgow. More

Founded in 1972 by Peter Barton, and still run as a family business, Wonderland Models is one of the largest stockists of model and hobby products in the world. More

VisitScotland is the national tourism organisation for Scotland, its main aim being to contribute significantly to the advancement of Scottish tourism by giving it a real presence in the global marketplace and benefiting the whole of Scotland. More

Lucknam Park is a luxury hotel & spa resort near to Bath, Wiltshire. Occupancy Marketing has worked with Lucknam Park since 2008, developing an internet marketing strategy with the hotel’s marketing team, and ensuring best practices are used on the website to improve their online presence. More

Edinburgh Festivals is the not-for-profit umbrella organisation responsible for collectively marketing Edinburgh's 12 major festivals including the International Festival, Fringe, Hogmanay, etc. The organisation operates the website www.edinburghfestivals.co.uk which provides information about each of the festivals, event listings and supporting information. More

Apex Hotels manage and operate 7 modern contemporary (100+ rooms per property) hotels in Edinburgh, Dundee and London. The rapidly expanding hotel group is opening 2 new hotels in London over the coming years. More

Holiday Inn Kensington Forum is the largest hotel in the UK, the biggest Holiday Inn in the world, and a member of the Intercontinental Hotel Group. More

The customer is a 4 star Italian hotel group with 22 properties in Italy, France and the USA. Occupancy Marketing engaged with the client in January 2010. The initial agreement was on a 3 month trial basis to work specifically on Google Places optimisation and pay per click activity. More

InterContinental Hotels Group (IHG) is the largest hotel group in the world in terms of hotel rooms, with over 650,000 rooms in 4,400 hotels worldwide. IHG is primarily engaged in managing hotels owned by other parties and in franchising its hotel brands which include Holiday Inn, Crowne Plaza, Hotel Indigo and Holiday Inn Express. More