Holiday Inn Kensington Forum is the largest hotel in the UK, the biggest Holiday Inn in the world, and a member of the Intercontinental Hotel Group.
Occupancy Marketing have worked with IHG for over year, and this has included a developing & implementing an internet marketing strategy for the Holiday Inn Kensington Forum's website
www.hikensingtonforumhotel.co.uk.
This has included:
- Working with graphic designers & copywriters to develop the hotel's website
- Restructuring the site's content to better cater to search
- Producing & optimising content for the website
- Optimising the hotel's presence in localised search results (i.e. map search results)
- Developing a link building strategy for the website, and giving recommendations on increasing links from relevant websites
The hotel has seen a significant increase in website visitors & direct bookings as a result of this program - traffic to the website has increased by over 500%, and online bookings via the site have increased by over £50,000 per month compared to the previous year and are continuing to grow.
The graph below shows the trend of traffic & bookings, and how these have increased over time as a result of our internet marketing & search engine optimisation: