Lucknam Park is a luxury hotel & spa resort near to Bath, Wiltshire. Occupancy Marketing has worked with Lucknam Park since 2008, developing an internet marketing strategy with the hotel’s marketing team, and ensuring best practices are used on the website to improve their online presence.
The early stages of our involvement involved working with Teviot Design, one of our web development partners, to develop a new website for the business. The hotel had recently invested in a multi-million pound Spa development and the existing website was in need of an extensive upgrade to better market the Spa, Equestrian and other unique selling points of the business.
Our Service
This has included:
- Specifying and working with a design agency to restructure and redesign the hotel's website, www.lucknampark.co.uk
- Optimising content of the website
- Optimising the hotel's presence in localised search results (i.e. map search results)
- Setting up and maintaining a paid search campaign
- Developing a link building strategy for the website, and giving recommendations on increasing links from relevant websites
- Web analytics set up and reporting
Results
As a result of this work, Lucknam Park has seen a significant increase in visitors to the website, and online bookings coming direct via the official website.
Visits to the website have increased over 50% compared to 2009 and, as the graph below illustrates, traffic to the website is continuing to show an upward trend.