Founded in 1972 by Peter Barton, and still run as a family business, Wonderland Models is one of the largest stockists of model and hobby products in the world.
Wonderland Models Managing Director, Iain Reid, recognised the potential of the World Wide Web early on, with the first Web site developed in 2001. Sales from the first site progressed well until an unscrupulous supplier copied the database and began trading with another fulfilment partner.
With the legal process taking its course, Wonderland found itself in the position of starting its e-commerce operation again, this time engaging Occupancy Marketing in May 2007 to assist develop the strategy and implementation of an online marketing programme.
A new website was specified by Occupancy Marketing in 2008 and launched by Mercury Tide in October 2008.
The new site gave visitors the chance to browse the full extensive stock catalogue before ordering items securely online as well as providing details on special offers and promotions available in-store.
Results
The launch of the new website and on-going Internet Marketing has been a tremendous success for Wonderland Models, with the business recently taking on additional pick, pack and shipping facilities to cope with the increase in orders.
Comparing the period October 2007 (one year prior to the launch) to October 2009, one year following the launch:
- Visitors to the website have increased 530%
- Organic search engine traffic has increased by 353%
- The number of unique keywords used to find the website has increased by 283%