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Home > News & Views
The world of internet marketing is fast moving and can sometimes be confusing.
Our blog explains some of the current developments in SEO and also give you an idea of the types of client that we work with. Occupancy Marketing offers a range of different services for the travel sector, all designed around improving website conversion rates – read more below and drop us a line if you’d like to find out more.
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Posted on May 23, 2013 by Occupancy Marketing
Niche terms are less frequently searched for keyword phrases. They’re also known as long-tail keywords which are more specific keywords that are less common individually, but can add up to make for the majority of search-driven traffic. A term such … Continued
Posted on by Occupancy Marketing
New recruit Andy has joined Account Management as his baptism of fire, as it’s his first real ‘office job’. Curious to remember what it feels like working in an office for the first time, we asked Andy a couple of … Continued
Posted on by Chris Terry
As the internet evolves and matures, so too have the marketing techniques employed to reach the desired target audience, and then convert that audience into paying or, lead-generating customers. With this evolution has come a growing importance of user experience … Continued
Posted on by Occupancy Marketing
Visit Britain Report‘s on the UAE inbound market has shown the total UK Inbound spend in 2011 was £254 million, and is set to increase. Within the Middle East itself, Google advise that Internet search has doubled between 2009 and … Continued
Posted on by Murdoch MacRury
Google Hotel Finder is basically Google’s Hotel comparison service. Previously hidden away on a separate Google product page, they have recently placed the Availability Check box at the top of numerous hotel search results. This is now the main entry … Continued
Posted on by Jono Ellis
When we started discussing the March newsletter I realised that two of the newsletter ideas were quite closely tied together – the idea of marketing a niche term and the other side of that, the odd terms that sites unintentionally … Continued
Posted on by Occupancy Marketing
In the GCC, 59% of words used when searching on the internet are in Arabic – What does this mean for you? According to Google, between January 2010 and January 2012, travel searches in the Middle East almost doubled. The … Continued
Posted on by Jono Ellis
Instagram, the sometimes controversial photo sharing app/site with 100 million users, is a fantastic way to share images of your business – especially the cool not-quite day-to-day goings on in a hotel that guests love to see. The app itself … Continued
Posted on December 12, 2012 by Occupancy Marketing
Playing a major part in holiday purchasing, Trip Advisor cannot be ignored. This new opportunity is called the Check Rates Programme and allows you to market your hotel to their 50 million monthly unique visitors, and reduce your OTA commissions. … Continued
Posted on by Chris Terry
We all know that the importance of mobile marketing is growing. With the emergence of any new marketing medium, theories follow and best-practice opinions circulate on the shiny new opportunity. We’d like to add our thoughts. Think small Although the … Continued
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