The results of our work are fortunately easy to measure. Our ability to measure results in terms of search engine positions and growth in visitors, unique visitors and page impressions is defined via web analytical tools and reported on a monthly basis. With the majority of clients, we take performance measurement a stage further and review the financial returns from our relationship. This would typically include:

  • Online bookings
  • Booking sourced from the Internet
  • Look to book ratio (L2B)
  • Spend per visitor

Typically our clients achieve a return of investment of between 5 and 10 times our fees.  For more information, please browse our Case Studies.

Selected search engines