Articles & Papers

Paid Versus Organic Search Engine Marketing
26 March 2008
Paid search or Organic Search Engine Marketing, which approach is best?

Increasing Online Bookings & Conversion
26 March 2008
How do you increase the online bookings of your hotel or tourism Web site? Occupancy Marketing looks at some practice ideas to increase online booking rates.

News

Travolution Awards 2008
29 March 2008
Occupancy Marketing has been short listed for the best SEO Agency by Travolution, the UK travel and tourism industry magazine.

Seasonal Search Domination
19 February 2008
Occupancy Marketing dominates seasonal search results for Christmas, New Year, Valentines and Easter.

Swallow Hotels - UK Hotel Group Case Study

- Brand Protection increases paid search ROI from 30 to 60 times monthly spend
- Significant expansion in online bookings

Download Swallow Hotels Case Study (40kb)

 

Easy Breaks - UK Short Break Web Portal

- Consultancy & strategy around a new database driven site
- £5m in online bookings over 2.5 years!

Download the Easy Breaks PDF Case Study (29kb)

Visit Scotland - National Tourist Board

- Increased online bookings
- Organic Search Engine Visitors increase from 2m to 6m
- Ranking increases from outside top 30 to inside top 20 travel sites

Download the Visit Scotland PDF Case Study (43kb)

Scottish Government - Portal for Scotland

- Managing search engine optimisation in a complex, multi-agency environment
- 60,000 visitors within 6 months
- 4th place in Google for the keyword "Scotland"

Download the Scottish Government PDF Case Study (114kb)

Euro Hostels - UK Hostel Operator

- 1000% increase in visitor numbers
- Improved look to book ratio
- 30% plus of accommodation sales now booked online

Download Euro Hostels PDF Case Study (97 kb)


Town House Company - Luxury Hotel Group

Results of an on-going Internet Marketing programme:

- 697% increase in traffic
- 4,580% increase in online bookings
- shift in spend from off-line marketing to online marketing

Download the Town House Company PDF Case Study (37kb)

Rufflets Country House

- 1000% increase in visitors
- project managed the build of a new Web site to our specification
- 38% of accommodation revenue booked via the Web

Download the Rufflets PDF Case Study (30kb)

Maximillion Event Management

- Visitors increase from 2,000 to 20,000 per month
- Internet enquiries now 38% of total enquiries
- Sales via the web increase from less than 10% to over 40% of total sales.

Download the Maximillion PDF Case Study (33kb)
Case Studies