Articles & Papers

The Europeans are coming in 2009...
10 March 2009
Amongst all the doom and gloom in the UK hospitality sector with the deepening of the UK recession, there exists real opportunities for sales growth for British hoteliers in the Euro markets.

Online Marketing Tips for a Recession
01 December 2008
Occupancy Marketing, the Edinburgh based Internet Marketing Services Company specialising in the hotel and leisure sector, provide the ‘top 10’ online marketing tips for surviving the recession.

News

Occupancy Marketing is AdWords Qualified
28 May 2009
Occupancy Mareketing is pleased to announce that the company are now and official Google Adwords Qualified Company.

Current Vacancies at Occupancy Marketing
21 May 2009
Occupancy Marketing is currently looking to take on a new member within the SEO team in our Edinburgh Office.

Apex Hotels

- European optimisation programme
- Significant increase in online bookings and visitors traffic from Europe

Download PDF Case Study (516kb)

Realted White Paper describes opportunity to target European Market

Edinburgh Festivals

- New website achieves 88,000 visitors and 500,000 pages views two months after launch.

Download Edinburgh Festivals Case Study (282kb)

Visit Scotland - National Tourist Board

- Increased online bookings
- Organic Search Engine Visitors increase from 2m to 6m
- Ranking increases from outside top 30 to inside top 20 travel sites

Download the Visit Scotland PDF Case Study (43kb)

Scottish Government - Portal for Scotland

- Managing search engine optimisation in a complex, multi-agency environment
- 60,000 visitors within 6 months
- 4th place in Google for the keyword "Scotland"

Download the Scottish Government PDF Case Study (114kb)

Euro Hostels - UK Hostel Operator

- 1000% increase in visitor numbers
- Improved look to book ratio
- 30% plus of accommodation sales now booked online

Download Euro Hostels PDF Case Study (97 kb)


Town House Company - Luxury Hotel Group

Results of an on-going Internet Marketing programme:

- 697% increase in traffic
- 4,580% increase in online bookings
- shift in spend from off-line marketing to online marketing

Download the Town House Company PDF Case Study (37kb)

Rufflets Country House

- 1000% increase in visitors
- project managed the build of a new Web site to our specification
- 38% of accommodation revenue booked via the Web

Download the Rufflets PDF Case Study (30kb)

Maximillion Event Management

- Visitors increase from 2,000 to 20,000 per month
- Internet enquiries now 38% of total enquiries
- Sales via the web increase from less than 10% to over 40% of total sales.

Download the Maximillion PDF Case Study (33kb)

Easy Breaks - UK Short Break Web Portal

- Consultancy & strategy around a new database driven site
- £5m in online bookings over 2.5 years!

Download the Easy Breaks PDF Case Study (29kb)

Swallow Hotels - UK Hotel Group Case Study

- Brand Protection increases paid search ROI from 30 to 60 times monthly spend
- Significant expansion in online bookings

Download Swallow Hotels Case Study (40kb)

 
Case Studies