Articles & Papers

Paid Versus Organic Search Engine Marketing
26 March 2008
Paid search or Organic Search Engine Marketing, which approach is best?

Increasing Online Bookings & Conversion
26 March 2008
How do you increase the online bookings of your hotel or tourism Web site? Occupancy Marketing looks at some practice ideas to increase online booking rates.

General Webmaster tools:

Web Page Analysis
Web Page Analyser - http://www.websiteoptimization.com/
This tool is useful for checking how long your webpage takes to download on various connection speeds and offers advice on how you can tweak it. A lot of potential visitors can be put off by long loading times so it is vital to make sure that your page loads quickly and efficiently.

HTTP / DNS Information
Rex Swain's HTTP Viewer - http://www.rexswain.com/httpview.html
This tool is useful for getting some of the background information about the page - seeing what a search spider sees whilst crawling your page (including error codes, server-side redirects and meta-refreshes). These tools can help to identify redirection problems with your site.


Software and Plugins:
Firefox - http://www.mozilla.com/en-US/firefox/
Firefox is our browser of choice mainly because there are a number of ways that you can extend the functions of the browser (IE7 is also available as a comparison). Extensions for Firefox include Adblock (to block adverts and popups), the Google toolbar and Greasemonkey (which allows scripts to modify the layout of pages - one of the most useful scripts numbers the results in Google).