You wouldn't dream of running your business without management accounts and analytics is the management accounts of your website.
Web analytics allow you to record information about how visitors to your site have found their way there and what they do on site. Studying this information can be extremely valuable in determining what currently works well for your site, and where improvements can be made. There are a great number of products on the market that can show you a great deal of statistics about how your website is used, but often it can be confusing knowing where to start.
We offer the following services in respect to web analytics:
- Consultancy on web analytics setup
- Website performance audits & advice on site improvements
Occupancy Marketing has a wealth of experience in web analytics and we regularly use these statistics within our Internet Marketing Services. Reviewing how a site is used before and after new optimisation techniques have been put in place allows us to see which methods work best for a site and highlights to us where we can best focus our energies.
Want to track your website effectively & take action? Get in touch »
Google Analytics Qualified Individuals
Google Analytics has fast become the most popular statistics package on the web (not least because it is completely free!) and today, over 80% of website use Google Analytics to track visitor behaviour.
In 2009, Google set up the "Google Analytics Individual Qualification (IQ) Test" - a program that allows experienced Analytics users to receive a form of accreditation that shows their understanding of the setup, usage & advanced customisation of the product. It is a requirement of our SEO specialists that they sit and pass this qualification.
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