International Search Engine Optimisation
An increasing area of relevance as search engines move toward more localised searches.
We work with the client's regional offices or our translation partner, Lingo24, to localise key landing pages into a variety of International languages. By undertaking in-country keyword research, we identify search phrases unique to that country or region and optimise the website copy accordingly.
This brings a number of advantages for our clients. Not only is the localised site more likely to convert for the client, it opens up new markets for users that do not search in English.
Languages include: German, French, Italian, Spanish, Russian, Chinese, Swedish, Norwegian, Dutch and the major Eastern European languages.
The case studies below provide a review of the multi-lingual services provided by Occupacy Marketing and the successes that can be achieved from investing in localised optimisation.
Apex Hotels PDF
Euro Hostels PDF