Protecting your brand online is becoming an increasingly contentious issue. Major hotel companies like Hilton & InterContinental go to great lengths to ensure they offer the best deals on their own websites. Best rate guarantees are now common place as big brands try to out-muscle Online Travel Agents (OTA's).
Brand protection is an important element in this exercise. Occupancy Marketing can work with you to limit the damage caused by OTA's bidding on your brand.
Unfortunately Google has been relaxing its policy in this area, making it harder in most European countries to stop OTA's bidding on your brand name. Despite this, there are a number of best practices that can be implemented to ensure your online brand presence works for you.
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