News

Flash & Your Website - What You Need To Know!
16 February 2010
Looking back a few years before the advent of the iPhone many hotel websites thought that Flash was a fairly safe choice for using to create attractive looking key content - and to the most part they were right. Issues with Flash (where search engines were unable to access content) weren't such a huge deal as Flash tended to be used for visuals rather than text content, Flash accessibility was advancing, Google Analytics and other stats packages started supporting Flash and most computers had an up to date version of Flash in their browsers. Everything seemed rosy and many developers and SEO companies were beginning to relax their fears about Flash.

Interactive Hotel Marketing from a Single Source in Europe
28 January 2010
h2c consulting and Occupancy Marketing Enter Strategic Partnership Focusing on Hotel Web Site Strategies and Performance Optimization

Articles & Papers

The Europeans are coming in 2009...
10 March 2009
Amongst all the doom and gloom in the UK hospitality sector with the deepening of the UK recession, there exists real opportunities for sales growth for British hoteliers in the Euro markets.

Online Marketing Tips for a Recession
01 December 2008
Occupancy Marketing, the Edinburgh based Internet Marketing Services Company specialising in the hotel and leisure sector, provide the ‘top 10’ online marketing tips for surviving the recession.

Online Press Distribution and Content Syndication

The roles of traditional Public Relations and Internet Marketing are becoming more muddied. At Occupancy Marketing we actively seek to develop close working relationships with our customers Public Relations companies. Why? Because they develop newsworthy articles or press releases that can be distributed online via Really Simple Syndication (RSS).

We distribute content for clients using a variety of sources including industry news portals and specialist online news distribution services. The benefits of online news distribution include:

  • Exposure to news services like Google News and Yahoo News
  • Distribution to journalists who subscribe to these feeds
  • Additional links to your Web site, supporting your search engine optimisation programme.

Some examples of recent articles include: 

Gleneagles
Euro Hostels

We also work with clients to syndicate articles or industry papers within targeted publications which will in turn raise awareness and build the customers brand online.