News

Travolution Awards 2010 nomination for "Best Use of Search Engine Optimisation"
05 August 2010
Occupancy Marketing has received a nomination for "Best Use of Search Engine Optimisation" at the 2010 Travolution Awards.

Flash & Your Website - What You Need To Know!
16 February 2010
Looking back a few years before the advent of the iPhone many hotel websites thought that Flash was a fairly safe choice for using to create attractive looking key content - and to the most part they were right. Issues with Flash (where search engines were unable to access content) weren't such a huge deal as Flash tended to be used for visuals rather than text content, Flash accessibility was advancing, Google Analytics and other stats packages started supporting Flash and most computers had an up to date version of Flash in their browsers. Everything seemed rosy and many developers and SEO companies were beginning to relax their fears about Flash.

Web Analytics Consultancy

Web analytics allow you to record information about how visitors to your site have found their way there and what they do on site. Studying this information can be extremely valuable in determining what currently works well for your site, and where improvements can be made. There are a great number of products on the market that can show you a great deal of statistics about how your website is used, but often it can be confusing knowing where to start.

We offer the following services in respect to Web Analytics:

  • Consultancy on web analytics setup
  • Site performance reporting & advice on site improvements

Occupancy Marketing have a wealth of experience in web analytics and we regularly use these statistics within our Internet Marketing Services. Reviewing how a site is used before and after new optimisation techniques have been put in place allows us to see which methods work best for a site and highlights to us where we can best focus our energies.

For more information about Occupancy Marketing's Web Analytics services, please contact us.

 


Google Analytics Qualified Individuals

Google Analytics has fast become the most frequently used statistics package on the web. As this package has grown in popularity, Google has developed an accreditation scheme and Occupancy Marketing has a number of Google Analytics Qualified employees within our team, which asserts that they are knowledgeable in the setup, maintainence and advanced workings of the product.