Articles relating to marketing your hotel online2010-08-05T00:00:00Zwww.occupancymarketing.comhttp://www.occupancymarketing.com/white-papers/index.htmlwww.occupancymarketing.com copyright 2010http://www.occupancymarketing.com/white-papers/google-trademark-policy-change.html2010-08-05T00:00:00Z

Wednesday 4 th August, Google has announced an important change to its policy on trademark usage in paid search advertising in the UK, Ireland and Canada. The change already applies to Google US search.

http://www.occupancymarketing.com/white-papers/links-and-how-they-benefit-a-website.html2010-03-22T00:00:00Z

It is well known within search engine optimisation circles that links benefit a website, but what types of links are there and how do links benefit a website?

http://www.occupancymarketing.com/white-papers/flash-and-your-website.html2010-02-16T00:00:00Z

Looking back a few years before the advent of the iPhone many hotel websites thought that Flash was a fairly safe choice for using to create attractive looking key content - and to the most part they were right. Issues with Flash (where search engines were unable to access content) weren't such a huge deal as Flash tended to be used for visuals rather than text content, Flash accessibility was advancing, Google Analytics and other stats packages started supporting Flash and most computers had an up to date version of Flash in their browsers. Everything seemed rosy and many developers and SEO companies were beginning to relax their fears about Flash.

http://www.occupancymarketing.com/white-papers/european-marketing.html2009-03-10T00:00:00Z

Amongst all the doom and gloom in the UK hospitality sector with the deepening of the UK recession, there exists real opportunities for sales growth for British hoteliers in the Euro markets.

http://www.occupancymarketing.com/white-papers/marketing_recession.html2008-12-01T00:00:00Z

Occupancy Marketing, the Edinburgh based Internet Marketing Services Company specialising in the hotel and leisure sector, provide the ‘top 10’ online marketing tips for surviving the recession.

http://www.occupancymarketing.com/white-papers/paid_vs_organic.html2008-03-26T00:00:00Z

Paid search or Organic Search Engine Marketing, which approach is best?

http://www.occupancymarketing.com/white-papers/increase_onlinebookings.html2008-03-26T00:00:00Z

How do you increase the online bookings of your hotel or tourism Web site? Occupancy Marketing looks at some practice ideas to increase online booking rates.

http://www.occupancymarketing.com/white-papers/web-analytics.html2008-03-04T00:00:00Z

Web analytics is an important tool for your online business, but are you getting the information you need?

http://www.occupancymarketing.com/white-papers/tripadvisor_advice.html2007-12-16T00:00:00Z

Some practical advice to hoteliers on how to make TripAdvisor work for rather than against you.

http://www.occupancymarketing.com/white-papers/hotels_internet.html2007-10-31T00:00:00Z

How has the internet changed the way that hotels operate and what does this mean for hoteliers?

http://www.occupancymarketing.com/white-papers/article-2.html2007-08-01T00:00:00Z

What yardsticks can hoteliers use to benchmark Website performance?

http://www.occupancymarketing.com/white-papers/article-1.html2007-07-01T00:00:00Z

How can hoteliers protect their brand online?

http://www.occupancymarketing.com/white-papers/basic_steps.html2007-05-15T00:00:00Z

What basic steps can a business take to ensure online visibility? Article published in Mothers At Work - June 2007.