http://www.occupancymarketing.com/white-papers/index.html?rss=1Articles relating to marketing your hotel onlinewww.occupancymarketing.com copyright 2010Wednesday 4 th August, Google has announced an important change to its policy on trademark usage in paid search advertising in the UK, Ireland and Canada. The change already applies to Google US search. http://www.occupancymarketing.com/white-papers/google-trademark-policy-change.htmlThu, 05 Aug 2010 00:00:00 GMThttp://www.occupancymarketing.com/white-papers/google-trademark-policy-change.htmlIt is well known within search engine optimisation circles that links benefit a website, but what types of links are there and how do links benefit a website? http://www.occupancymarketing.com/white-papers/links-and-how-they-benefit-a-website.htmlMon, 22 Mar 2010 00:00:00 GMThttp://www.occupancymarketing.com/white-papers/links-and-how-they-benefit-a-website.html Looking back a few years before the advent of the iPhone many hotel websites thought that Flash was a fairly safe choice for using to create attractive looking key content - and to the most part they were right. Issues with Flash (where search engines were unable to access content) weren't such a huge deal as Flash tended to be used for visuals rather than text content, Flash accessibility was advancing, Google Analytics and other stats packages started supporting Flash and most computers had an up to date version of Flash in their browsers. Everything seemed rosy and many developers and SEO companies were beginning to relax their fears about Flash. http://www.occupancymarketing.com/white-papers/flash-and-your-website.htmlTue, 16 Feb 2010 00:00:00 GMThttp://www.occupancymarketing.com/white-papers/flash-and-your-website.html Amongst all the doom and gloom in the UK hospitality sector with the deepening of the UK recession, there exists real opportunities for sales growth for British hoteliers in the Euro markets. http://www.occupancymarketing.com/white-papers/european-marketing.htmlTue, 10 Mar 2009 00:00:00 GMThttp://www.occupancymarketing.com/white-papers/european-marketing.htmlOccupancy Marketing, the Edinburgh based Internet Marketing Services Company specialising in the hotel and leisure sector, provide the ‘top 10’ online marketing tips for surviving the recession. http://www.occupancymarketing.com/white-papers/marketing_recession.htmlMon, 01 Dec 2008 00:00:00 GMThttp://www.occupancymarketing.com/white-papers/marketing_recession.htmlPaid search or Organic Search Engine Marketing, which approach is best? http://www.occupancymarketing.com/white-papers/paid_vs_organic.htmlWed, 26 Mar 2008 00:00:00 GMThttp://www.occupancymarketing.com/white-papers/paid_vs_organic.htmlHow do you increase the online bookings of your hotel or tourism Web site? Occupancy Marketing looks at some practice ideas to increase online booking rates. http://www.occupancymarketing.com/white-papers/increase_onlinebookings.htmlWed, 26 Mar 2008 00:00:00 GMThttp://www.occupancymarketing.com/white-papers/increase_onlinebookings.htmlWeb analytics is an important tool for your online business, but are you getting the information you need? http://www.occupancymarketing.com/white-papers/web-analytics.htmlTue, 04 Mar 2008 00:00:00 GMThttp://www.occupancymarketing.com/white-papers/web-analytics.htmlSome practical advice to hoteliers on how to make TripAdvisor work for rather than against you. http://www.occupancymarketing.com/white-papers/tripadvisor_advice.htmlSun, 16 Dec 2007 00:00:00 GMThttp://www.occupancymarketing.com/white-papers/tripadvisor_advice.html How has the internet changed the way that hotels operate and what does this mean for hoteliers? http://www.occupancymarketing.com/white-papers/hotels_internet.htmlWed, 31 Oct 2007 00:00:00 GMThttp://www.occupancymarketing.com/white-papers/hotels_internet.htmlWhat yardsticks can hoteliers use to benchmark Website performance? http://www.occupancymarketing.com/white-papers/article-2.htmlWed, 01 Aug 2007 00:00:00 GMThttp://www.occupancymarketing.com/white-papers/article-2.htmlHow can hoteliers protect their brand online? http://www.occupancymarketing.com/white-papers/article-1.htmlSun, 01 Jul 2007 00:00:00 GMThttp://www.occupancymarketing.com/white-papers/article-1.htmlWhat basic steps can a business take to ensure online visibility? Article published in Mothers At Work - June 2007. http://www.occupancymarketing.com/white-papers/basic_steps.htmlTue, 15 May 2007 00:00:00 GMThttp://www.occupancymarketing.com/white-papers/basic_steps.html